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No-Cost Web Page Prospects For Your New Aromatherapy Company, Again And Again
If you're searching for no-cost methods to generate prospects for your new complementary therapy business, particularly if it has an online shopping cart, the ideal way is Article Marketing because it's free and the traffic keeps coming, over and over again, from each article. So if you are looking for product launch ideas read on.
Article Marketing isn't a fast way to get started online, but it's a low-cost, risk-free strategy anyone can adopt. First let's compare it with some alternative ways to get online visitors. Let's take the example of promoting a new shopping cart.
The usual way of drawing visitors to your new site, taught by some on-line marketing courses, is to contact other website owners requesting a link exchange. This can be successful, but it's a slow process and you need to take care who you target. For example, if I sell dog collars by post I may be happy to do a link exchange with someone who runs dog training classes, but not someone who is promoting dog collars.
Another method is posting on forums in your subject area, with your URL in your signature. Also effective, but time-consuming.
In theory a Pay-Per-Click (PPC) campaign is quick to set up and you could see visitors the same day. In practice unless you're experienced at these campaigns, you can spend ages testing for the best settings and exhaust your budget without making a single sale. I did! And being of a suspicious nature , I often wondered how many clicks were by my competitors, to waste my money!
Additional online launch strategies include FFA (Free For All) sites and traffic exchanges where you view other people's sites, in return for them viewing yours. This strikes me as a waste of time. I am trying to sell, not buy, so why sit bored, clicking on other people's websites so that they can sit bored to tears clicking on my web-page? They probably never even look at my advert. With tabbed browsers the temptation is just to open the following tab to click on the advert, without reading the adverts.
These ideas are time-consuming and ineffective for a serious product launch.
Offline promotional methods include networking to swap cards at business clubs. Time-consuming, costly and again in general, people are there to sell, not to buy.
In contrast, article marketing targets people who have suggested that they are interested in the product your website targets. Choose the correct keywords and readers will be actively looking to buy, not sell.
The idea of article marketing is that you draft an article and submit it, with your website details, to article directories from which publishers can draw articles for newsletters etc so long as they include your website details with your article. Then as interested parties read your article, they can click onto your website.
The article you have produced in an hour or so stays (theoretically) online forever and you can receive targeted traffic from it in perpetuity.
For instance, I submitted an article in October 2005 and 4 years later it is still generating traffic, with no extra effort, and had received 28,897 lifetime views, with 5,961 clicks through to my website. How much would that have cost in PPC? Another advantage is that the best article directories email you statistics showing the keywords on which your article is being found.
My belief is that article marketing has so many advantages over alternative methods that I cannot think of any reason why it would not be one of your marketing strategies.
Much of my success with article marketing was learned through trial and error. With a little free, or low cost, training I would have realized the potential much earlier.
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