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Pre-Paid Legal Leads - Three Strategies, Which Is Most Productive?
Prepaid Legal leads can make the difference between achieving success and disaster in your network marketing business. But, not all leads are born equal.
Whether you determine to buy leads or get your own, there are 3 main "types" or categories that you'll find helpful in growing your Prepaid Legal business:
1. Possible customers. These prospects are interested in one of your products or services. If happy, they may be carefully introduced to your program with moderate success. But, they didn't start out with an interest in making a profit, and they're going to need a lot of education.
2. Opportunity seekers. These leads are looking for a chance to make money. They may or may not be serious, that's for you to determine. Also, they may or may not have specific interest in multi-level marketing or Pre-Paid Legal Services. Your responsibility will be to find the serious ones, address their objections and guide them into your business.
3. Active network marketers. These individuals are already in an program, and seeking leadership in how to be a success. They aren't in Prepaid Legal, but you know two very significant things about them: 1) they like the idea of MLM, and 2) they've demonstrated it with their credit card by becoming a member of a program.
The most valuable prepaid legal leads are those in the third group: active network marketers.
Why?
Well, as discussed above, you are certain they have an interest in making money with network marketing. You won't hear them ask, "Is this one of those ponzi schemes?" and other such foolish questions. They're past that; they know better.
They also understand the business better than someone who's never been in multi-level marketing. So, once they join your group and get through training, they'll create results much faster (and with less instruction) than a regular person.
Lastly, they probably know other active network marketers: their upline, downline, and even cross-line representatives they bonded with at their company conference. These are the kind of individuals you want as a Prepaid Legal Associate in your team.
They're in a program, though, and not likely looking to start something else. It's your job to gently, and carefully, pique their curiosity without setting off any alarms.
The best way to do this is to lead with an offer that assists them in their existing organization... something unrelated to your program. Something generic, like marketing tools or coaching.
Obtain their trust, and show your worth to them by showing them how to move forward with their existing program. Show them that, unlike their existing upline, you are teaching them things that work. But make it understood that the only people who get your full focus are the people contributing to your financial success.
At that point, joining your team will be the next sensible step.
In summary, you can go after potential customers, you can pursue opportunity seekers, or you can pursue active multi-level marketers. Of the three, active multi-level marketers have the greatest potential to explode your group with the least effort. Focus your effort there, and your business will be transformed.
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