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Some Facebook Marketing Myths And How Marketers And Business Owners Can Overcome Them. Have You Been Ignoring Facebook Advertising And Marketing?
There is numerous myths and frustrations floating around when it comes to Facebook marketing.
Why Do marketing on Facebook?
First of all, Facebook, same with other social media, is a great technique to become more visible and successful by generating a face for yourself online.
Facebook is now the largest social network in the world with more than 500 million active account holders, long ago surpassing former social networking leader MySpace and it continues to grow at 1 million new users a week.
Myth #1: Facebook takes WAY too much time.
This is presumably the most typical feedback that I hear. It's legitimate to say that it can be a major time-sink if you let it but be aware that it does not have to be. You must be a little bit hostile with yourself, especially if you're using Facebook for both business and communicating with colleagues and family members.
People are certainly not kidding when they assert that social media can be addictive. But if you're avoiding Facebook because of fears about it taking plenty of time, you're simply missing out on important networking prospects and interactions.
If you think about comparing it to traditional business networking and the traveling and time effort that is required, you will begin to find out that networking on Facebook is wonderful because it can be done at your convenience. That's not to claim that it has absolutely replaced local or face-to-face networking, but it can unquestionably supplement it.
Myth #2: Facebook is just for Young People
For people who are still skeptical, a common objection is that most of Facebook's users are of a younger age group and so there are not any benefits to utilizing it to promote their business. However, you may be surprised to find out that based on January 2010 stats, the 35 demographic now corresponds to more than 30% of the entire user base, and the 55 users grew an incredible 922.7% in 2009 alone.
Furthermore, compare the little to no cost of utilizing Facebook "essentially just your Internet connection" to other advertising techniques such as the Yellow Pages, the newspaper, TV and radio, and you've got a pretty convincing case for why you should build a presence on Facebook.
Together with the demographics, there are some other myths in particular I want to address so you can start seeing the results and avenues that so many other business enterprise owners already enjoy.
Myth #3: 'Facebook just by itself will attract your clients and customers.'
This would be wonderful if it was legitimate, of course. Do business proprietors gain customers and clients as a result of being on Facebook? Certainly. But setting up a profile and expecting the money to roll in is not going to happen.
Facebook is excellent for establishing trust and expertise, exposing your brand and knowing what people want and need in order that you can create and package those solutions and give it to them.
Honestly, there is no faster way to create trustworthiness and brand recognition and quickly reach the hundreds of thousands of consumers who are looking for what you have to offer.
But your main goal should not be to use Facebook (or any social network) as a direct sales channel. Before you even get on Facebook, you must have a domain or blog to drive people to first. You have to be able to continue to establish those relationships away from Facebook. And the most suitable way to do that is to have a way to get buyers and users on your email list.
The Ins And Outs Of Getting Traffic From Social Bookmarks
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A Facebook Fan Page Provides A Main Pipeline To Your Fans And Has To Be Part Of Your Marketing Endeavors
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